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Monday 7 October 2013

Test Cards- Music video technique

This post shows an addition way in which we thought we could end our video. We looked at the idea of a test screen-so to fit in with our TV channel plan- but adapted to be the ATG girls to make it more modern. We believe that this idea hasn't been done in any current music videos so felt that it could work well. We also like the idea of bringing in the old and making it modern.
After the 'cctv' shot the screen will fuss out and then 'All That Glitters' will appear on the TV. This creates suspense and adds another layer to our music video. 
'A test card, also known as a test pattern, is a television test signal, typically broadcast at times when the transmitter is active but no program is being broadcast (often at startup and closedown).'


For our music video we wanted to use a blacked out screen or a 'fuzzy' screen. We researched how they had been used in the past and the effect they had on the viewers.  
Test screens were used frequently throughout the TV series 'Life on Mars'. When LOM used this technique it was used to scare the audience. The picture would appear as the protagonist would contact another world. The picture would appear suddenly and would often appear with children's laughter in the background. The setting was dark and grey which made the sequence very creepy. This is not the type of atmosphere we would want to create when using this technique. We want to confuse the audience rather than scare.



"Lost Generation" ends with a cracked screen after the lead singer punches the screen. This is used to show the anger of the band after constantly being in the public eye and forever being followed.
We are looking  at different types of ending screens such as 




After doing our research we really liked the idea of finishing the music video we a modern and adapted test screen as we felt it would link in well with the themes of the video as well as it being a good ending to the video. In the upcoming weeks we will be testing out the possible new layout out of the ATG test screen using photoshop!

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