Target Audience Profile

In order to maximize success for 'All That Glitters' we need to gain an understanding of who we are targeting and how we are going to appeal to them. Below we have created profiles for typical members of our target audience.

Name: Sophie Grant

Age: 15

Occupation: Student
Radio Station: Radio 1

Personality Traits: Sassy, quite girly, quirky, carefree

Interests: Sophie enjoys partying, running, getting dressed up

Favourite Genres: Pop

How we will target: Sophie will find our band very relatable as we are only a few years older than her. This will cause her to look up to us. We are also glamorous and are presented within our music video as having similar interests to that of a normal girl like Sophie e.g. partaking in sleepovers. Sophie is likely to spend a lot of time on social networking sites such as Facebook and Twitter. Therefore, we will target her with our official Facebook page but also with our personal twitters which we will use to tweet about what's occurring in our lives, as well as advertising the band. This ensures that Sophie feels close to us and finds us very likable. Girls Sophie's age may also be very interested in other social networks such as Instagram and Keek, so our band will have accounts on there too.

Name: Patrick Schmidt

Age: 18

Occupation: Student
Radio Station: Capital

Personality Traits: Party Animal, Flirty

Interests: Patrick enjoys listening to music that puts him in a good mood and a regular partyer.

Favourite Genres: Dance

How we will target: As our band is made up of three attractive girls, boys Patrick's age are likely to take an interest in their activities as a band. The band is also made up of 19 and 20 year olds, being of a relatable age. They may have younger sisters that also listen to our music. Also, as club nights generally play mainstream music, Patrick will hear our songs around clubs and possibly grow to like them. Our debut song is also very upbeat, fitting with Patrick's musical interests. Facebook and Twitter will be used to target people like Patrick.

Name: Nicky Bird
Age: 48
Occupation: Parent/Council Worker
Radio Station: Heart
Personality Traits: Sensible, Girly, Motherly
Interests: Nicky enjoys gardening, going shopping, listening to music on her iPod and in the car
Favourite Genres: Club Classics
How we will target: We want our band to have a clean reputation that parents like Nicky will agree with. Bands like the pussycat dolls are less likeable to older generations. As girl pop groups would've been popular when Nicky was younger, she will be likely to like 'All That Glitters' as it is familiar to her generation. We will target Nicky by appealing to her children. Therefore she will be exposed to the music around the house and grow to enjoy it.