The Faders and Song Choice

In our last meeting we decided we were going to go with this song. It had less visual language than 'Me and my Girls' or 'Teenage Dirtbag' so did not limit our ideas. It allows us to create ideas that are convenient to us.   

We decided to carry out some research into the identity of the band behind the song 'No Sleep Tonight'. We did this is order to learn what could have been done better in their music video and to ensure that what we were doing was not too close to the original idea.


The Faders are the original artist of the song we have chosen. They are a pop/rock girl band formed in 2004. The group consists of three girls who all play instruments. They were only active for two years and had a very 'punk rock' image which fit with the style that was sweeping music at the time. Artists like Busted and Avril Lavigne had a similar look. We thought we would promote the song under a different image of girls with slight sex appeal and a cheeky attitude, as we believe this image would prosper more readily in this decade. This also suits our interests and abilities.




This is the video for 'No Sleep Tonight', their most successful single that reached 13 in the UK charts, released in 2005:

This is their other single 'Jump', also released in 2005:

Similarities:

• We are three girls
• We will be playing instruments
• We will have one lead singer most of the time

Differences:

• We are promoting the song under a completely different image - less grungy, more girly 
• We are all white
• We will be using just guitars as opposed to full instruments
• Our lead singer will not have an instrument

Conducting this research has consolidated a depth to what we want our artist identity to be like.