How effective is the combination of your main text and ancillary texts?

I feel we effectively combined our main and ancillary texts, through recurring themes used throughout in order to create a really strong and identifiable brand identity. The website, album cover and music video all clearly link together through repeated imagery, constant font and logo styling, a consistent colour scheme and an overall sense of band identity.

We knew from the start that synergy was key in making All That Glitters into a brand, as we needed to keep constant links between our main and ancillary texts. This is something which is done by artists in the industry, especially when introducing a new artist. A key example of this is a girl band who have been released within the last few years; Stooshe. They have the similar pop sound to their music, and heavily promote all three band members as individuals, who each have cheeky and loud personalities. Another example includes Little Mix, who are another new edition to the pop music scene, and are promoted in a similar way.

Here I have analysed our media products alongside real media products, from Little Mix. I looked at synergy between album cover, music videos and website.

Ways We Used Synergy:

• Logo- always the same font and style, and shown in either black or white depending on the background colour
• The order of the three band members was consistently the same- with myself in the centre, Olivia on the right and Alicia on the left.
• The same images from a photo shoot are used continuously throughout through use of the test screen image in the music video, and on the website as a single promotion shot.
• The album title 'Good as Gold' is always seen in the same italic font, and is always white.