Costume Change Inspirations

We have now finalised that our idea will rely heavily on satire and costume change. After doing some research we found these videos that utilize costume change. Here are some music videos that we will use as inspirations:

Red Hot Chili Peppers - 'Dani California'

Although this music video only explores the genres of rock, we like it because it is satirical and is an example of what we are aiming to do with our costume changes. The rock band impersonations will also have been very relatable to their fans, who enjoy rock music. This is why we would like to include certain references to pop culture so our target audience can relate to the our band.

Britney Spears - 'Toxic'

Christina Aguilera - 'Candyman'

In these videos Christina and Britney both place different characters. In 'Candy Man' this is to fit in with the time period of the narrative whereas in 'Toxic' Britney plays three entirely separate characters. However, we would like to incorporate some of their sex appeal and 'empowered female' personas to an extent.

Blink 182 - 'All The Small Things'

Like 'Dani California' we like the satire involved in this video and how it portrays the personality of the band. This is what we aim to achieve through our music video, as our audience are young people who will find this sense of humor funny as we will be satirizing different genre stereotypes they know of.

Our Video

We want to combine the sense of humour of 'Dani California' and 'All the Small Things' with the girliness and sex appeal surrounding the female artists, their songs and their poppy genre. Furthermore, we are developing the idea even further with the artist being a girl band. We are also aiming to reference pop culture (for example Single Ladies) to make sure that the sense of humor we are portraying is very accessible to the mainstream market our band is part of. We are aiming to make the video and artist familiar, but still fresh and different in these ways.

Lyric Interpretation

Literal interpretation:
The lyrics are about desiring a boy and being willing or determined to get him.




































Alternative interpretation:
However they could be read as an invitation to our audience, inviting them in and convincing them to love 'All That Glitters' and buy their music!

Meeting- 4.10.13, and 6.10.13

We established the parts of our video which have been planned out and completed, and discussed the parts we were still yet to decide for our new idea.

We needed to decide on our artist identity, and specify each band member and their indivudual style, as well as the group style of the whole band, and how this would appeal to our target audience. We still hadn't finalised our band name, album title and record label, and at this meeting we decided our band would be called; 'All That Glitters', our album would be called;******, and our record label would be called 'Silence and Noise Music'.

For our music video idea we finalised the different musical genres we wanted to show on the TV in our video, and decided that five different styled bands would be used.
The five bands are:

• A punky grunge band
• A country band
• A rap band
• A boy band
• All That Glitters- our actual band image (pop rock)

For each set up we booked a studio session, with extra sessions planned where we'll work out what sets and equipment we'll use.

This week we will be creating posts on our band image and style and researching bands with similar music videos, either costume change, style change, satirisation of other bands or genres, and use of TV and channel changing. 

Costume/Style Change Videos

GIRLS ALOUD- Biology

Here the girls travel through three different settings, each with a different girly style, showing outfit changes as the girls dance. Firstly we see a classy black chic set up with crystal chandeliers, where the girls all wear black dresses, with diamond embellishments, the girls dance and pose in a sexual and glamorous way.

The camera then rotates to show a white backdrop with black butterflies, and the girl's outfits change to pink and purple girly dresses with large floaty skirts. Their dancing style changes here to being more feminine, girly and 'cutesy'.

The final set up shows a hot pink room decorated with black furniture and a black floral pattern on the walls, and the girls outfits fit the colour scheme as they wear long tight skirted outfits, with fitted tops, in black and hot pink varieties. Their dancing style again changes, as it becomes more structured and classy.

EYTAN AND THE EMBASSY- Everything Changes

This video is shot in one continuous take, with no editing between and features 18 costume changes, showcasing different musicians throughout history. The changes to the costumes are made using wigs, glasses, fake moustaches and special jackets fastening at the back. Many pairs of female hands complete with rings and bracelets make these changes on Eytan Oren. When Eytan is in costume, he performs in a different way accoridng to the character he is portraying, shown through the way he moves his head and his eyes and mouth positions.

BUDDY HOLLY

JOHN LENNON

JIM MORRISON

BOB DYLAN

THE TEMPTATIONS

ELTON JOHN

ELVIS PRESLEY

DAVID BOWIE (as Ziggy Stardust)

SID VICIOUS

BRUCE SPRINGSTEEN

VAN HALEN

PRINCE

KURT KOBAIN

BILLIE JOE ARMSTRONG

 (Green Day)

WEIRD AL YANKOVIC

BEASTIE BOYS

LADY GAGA

DEADMAU5

THE SATURDAYS- Disco Love

Here the girls move through different decades, with costume changes and different sets for the 70s, 80s and 90s. Relative to Goodwin's theory, the lyrics link with the visuals, as they say they'll take you back in time to 19....

1979

1989

1999

Satire music videos- further research

In our music video we are going to become different music genres such as rock, country ect.. The genres will be very exaggerated and focus on the conventions of that style of music. The music video is going to be a satire of popular music genres. This has been done in previous music videos in an attempt to mimic genre conventions. This blog post shows some the parody videos that we took inspiration from 

"Hopeless Wanderer" by Mumford and Sons mimics the band itself. The performers are comedy brothers Jason Bateman, Jason Sudeikis, Ed Helms, and Will Forte who dress as the real Mumford and Sons band. The video is a satire of all the Mumford and Sons videos. The boys exaggerate conventions used in previous Mumford and Son videos with extreme banjo playing and countryside setting. The band played on image to create a memorable comedic music video 

http://www.buzzfeed.com/ryanhatesthis/this-is-every-mumford-sons-song-ever

"Dani California" by the Red Hot Chili Peppers is a satire which mimics past bands and performers. The band become famous characters throughout history and replicate them through costume and iconic movements. This makes the video easily assessable to different audiences because of references to performers of different genres. This is quite similar to how we hope ours will look as we are going to replicate famous music genres by imitating costumes. 

"All The Small Things" by Blink-182 is a music video which makes fun at the music industry conventions. Its uses iconic shots and scenes but adds a comical twist. For example the water being poured on the band members. This has been used in music videos throughout history. It is used to create 'sex appeal' yet Blink-182 copy this but make it comical by showing the hose. Ours will use elements of this but will not focus on such obvious comedy.

"Walks Like Rihanna' is one of the newest music video parodies. In the video The Wanted recreate famous music videos by infamous boy bands (such as Take That and The Backstreet Boys). It focuses mainly on the look of the band and their iconic videos.

The "Let's Dance" video is joke at all the conventions of a typical music video. It includes all the conventions which are used within mainstream music video. It is comical because of the ridiculous nature of the  video. It includes elements that we will use such as exaggerating the typical features of a music video. 

We like the way that the video are able to be entertaining whilst still professional. We wanted to keep the same feel in the music videos above by being able to entertain the audience without being over the top. We will revisit some of these videos during the filming and editing process to looks at how they cut and shot the videos to get a comedic effect.

Test Cards- Music video technique

This post shows an addition way in which we thought we could end our video. We looked at the idea of a test screen-so to fit in with our TV channel plan- but adapted to be the ATG girls to make it more modern. We believe that this idea hasn't been done in any current music videos so felt that it could work well. We also like the idea of bringing in the old and making it modern.
After the 'cctv' shot the screen will fuss out and then 'All That Glitters' will appear on the TV. This creates suspense and adds another layer to our music video. 
'A test card, also known as a test pattern, is a television test signal, typically broadcast at times when the transmitter is active but no program is being broadcast (often at startup and closedown).'

For our music video we wanted to use a blacked out screen or a 'fuzzy' screen. We researched how they had been used in the past and the effect they had on the viewers.  

Test screens were used frequently throughout the TV series 'Life on Mars'. When LOM used this technique it was used to scare the audience. The picture would appear as the protagonist would contact another world. The picture would appear suddenly and would often appear with children's laughter in the background. The setting was dark and grey which made the sequence very creepy. This is not the type of atmosphere we would want to create when using this technique. We want to confuse the audience rather than scare.

"Lost Generation" ends with a cracked screen after the lead singer punches the screen. This is used to show the anger of the band after constantly being in the public eye and forever being followed.

We are looking  at different types of ending screens such as 

After doing our research we really liked the idea of finishing the music video we a modern and adapted test screen as we felt it would link in well with the themes of the video as well as it being a good ending to the video. In the upcoming weeks we will be testing out the possible new layout out of the ATG test screen using photoshop!

Music Video techniques

We researched how videos ended to see whether videos similar to ours ended by a classic fade or a twist in the music video. This post looks at some of the ideas that we came up with such a the idea of a 'big brother' style finale.
The video will end with the girls switching the channel to see them at the sleepover. We research into how this has been used into previous videos.
The shot will be high angle looking down at the girls who will be around and on the bed. We may possibly add the time and date to the corner to create suspense as to who is recording them. The shot had be graded to a sepia or black and white affect to make a more realistic 'cctv' effect.

In the Rizzle Kicks video- Lost Generation- they use this type of shot to show how they are always in the public eye and are constantly being watched. This shot is used at the beginning of the video and at the end.

This shot is from the music video Paper by The get out Clause. The whole video is shots from a  cctv perspective.

We really liked like this idea as it hasn't been done very recently which would make our video feel more fresh and original. In the coming weeks we are going to test this idea with a camera and editing software to see whether it can be used in our video and how effective it will look.