September - Right at the start of the project, we researched some websites. This was mainly to draw inspiration for artist identity, although the biggest lesson we got from it was the massive importance of interactivity on websites. One website we particularly enjoyed looking at was One Direction's. Being probably the most popular mainstream act in the UK, we felt that we were making a good choice to inspire our website from it. We enjoyed the interactivity and were amazed at how many purchasing opportunities there were.
October - We began thinking of a website theme, after noticing that One Direction's centered around a scrapbook design and Katy Perry's was associated with prisms and triangular shapes - with 'Prism' being the name of her new album and therefore presenting a synergistic connection. We began thinking about how we could use synergy like them, in our case between the music video and the website. Our first idea that we all loved was a line-up theme, seen on Busted and Cher Lloyd's album covers. However, this was only a good idea when we were considering doing our music video in a prison setting - it became irrelevant to our music video and no longer possessed synergy.
November - Although we had always placed a lot of importance of thinking of a THEME for our website, after looking at some more real websites we realised that not every artist website did possess a theme. Therefore we dedicated our planning more to colour scheme and layout, drawing upon The Saturday's website as our main inspiration. You can read the full post on our website inspirations here.
As you can see the website has been an ongoing process that was vital when constructing our overall brand.
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