For the country genre we needed a very natural look. We look at different country artists to get inspiration. Our research mainly focused on Taylor Swift and Carrie Underwood.
Both of the artists had a very natural look. They had their hair in loose natural curls with minimal makeup. The look was very basic, but effective, with soft eye shadow around the eye and a pale lip colour. We replicated this look in order to convey the genre properly. Again we all channeled different looks but had a sense of unity with our natural make up.
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